Strategic Marketing Ensures You
Why you need Strategic Marketing
You are an Entrepreneur.
You started your own business so you can devote your energy to doing what you do best.
Not to spend valuable time talking about it.
Customers Can’t Buy What They Don’t Know You Sell
An effective marketing strategy is a necessary investment in your company’s success.
Corporate-level marketing at Startup-level prices!
Develop a Marketing Strategy
Marketing should be an investment, not an expense.
100% of the resources you spend on marketing is wasted if you fail to reach your audience.
To develop corporate-level marketing at startup-level prices you need to think strategically!
Connect to Your Base
Rank higher in organic online searches
Paid ads are not your only option!
Correctly developed free resources can help dramatically increase how often you show up in search results.
Improve your ability to reach your target market, gain online testimonials, and your company’s status on ranking sites.
Develop an Effective Message
Affordable Copywriting Services
Customized, cost-effective, original content for blog posts, articles, web content, etc.
Fast turn around, complete satisfaction, and competitive rates guaranteed.
Get Started For Free!
100% of the resources you spend on digital marketing is wasted if you fail to connect with your audience.
Before you spend one more dollar on a marketing effort with no clear strategic focus, contact me for a free consultation.
Ongoing Marketing Support
My business depends on my ability to communicate with my clients. Working with Alissa has taken a load off of me!!! She helped to automate and simplify my processes, allowing me to engage my entire client base.
Brian Keith McNeill
Elite Financial Services
I have called on Alissa Nash to help design content for several webinars as well as develop promotional copy for my consultancy practice. Not only am I fully satisfied with her expertise and abilities as a writer, I find her to be conscientious, reliable and flexible. -
Kevin A Carter
President | Inclusion Innovates
Promoting Your Brand
Full disclosure… When it came to selling what I do, I was hesitant to think that anyone else could do it better than me. After I read Alissa’s marketing copy that she wrote for my company, I’m wondering how I was even able to generate business in the first place.
Founder, Closet Creatives LLC
Increased Visibility Online
I met Alissa fairly early in the development of my company. We did have a website, but were not getting many calls yet. And I was working hard to establish myself in the Charlotte market.
Alissa immediately had ideas that quickly increased our visibility online. Her efforts landed Carolina Fingerprinting on the first page for organic Google searches.
Founder, Carolina Fingerprinting, LLC
I had a website that was not “speaking to me.” Meaning, it was not giving those visiting the website the message I wanted them to get. The pictures were not relating to what my services were and, in my mind, it was all very confusing.
What Alissa does best is listening. She overhauled the old website and replaced it with one that not only “speaks to me,” but spoke to the audience visiting it.
Owner, Annasus Companion Care
Marketing Strategy 101:
Corporate-level Approach on a Startup-level Marketing Budget
Entrepreneurs are hit with so many marketing must-haves that it’s easy to feel overwhelmed!
The thing is, all the
• marketing trends ‘they’ tell you must be followed
• social media platforms you simply have to join
• marketing best practices you absolutely need to master
All focus on HOW to reach out to your prospects and customers.
One of the last things a professional marketing team would consider.
The 5Ws of online marketing
Everything printed in your company's name impacts your brand.
Before you post anything online, take the time to ask yourself:
WHO are you talking to?
As you compose your message, think about what you would say to:
- New or existing customers
- Leads or potential customers
- Potential partners or influencers
WHAT do they need?
To get them to hear you out, it’s important to wrap what you want to say inside something they want to know.
WHERE should you find them?
- Social media sites like Facebook or Twitter?
- Networking sites like LinkedIn?
- Your email list?
- Organic searches on Google?
WHEN should you tell them?
- Best time of day/day of the week to reach your audience
- How often to send communications
- Tailoring your message to life events, like seasons or holidays
WHY should they care?
When composing communications to an audience, consider:
- Did you clearly identify what’s in it for them?
- Are you presenting anything of value?
- Is your ‘call to action’ clear and concise?